Scoop & Roll
project overview
Scoop & Roll wanted an ice cream shop brand that felt different from typical chains and showed the care they put into making everything by hand. I designed a playful identity with pastel colors and retro typography that feels like summer nostalgia and makes every photo Instagram-worthy.
project type
Complete Brand Identity
year
2023
my role
Lead Designer
users
30,000
problem
solution
competitive analysis
usesr research
frustration, time pressure, and limited control: key user pain points
To understand pain points in the legacy app, the research team surveyed 75 users and conducted 6 in-depth interviews. Recurring themes included: frustration with payments and receipts, time constraints, limited control and transparency in group interactions, confusion from unclear workflows, and inconsistencies across features. These insights directly informed the problem statement and guided the design direction.
Final Design
