neurocycle
project overview
Lemon Drop started as a weekend farmers market stand and needed a brand that could grow with them into bottled drinks and merchandise. I developed a casual, lifestyle-focused identity with a clean logo perfect for everything from bottle labels to hats, using warm colors that match the feeling of ice-cold lemonade on a hot day.
project type
Brand Identity & Positioning
year
2025
my role
Brand designer
users
30,000
problem
solution
hjhg
competitive analysis
user research
frustration, time pressure, and limited control: key user pain points
To understand pain points in the legacy app, the research team surveyed 75 users and conducted 6 in-depth interviews. Recurring themes included: frustration with payments and receipts, time constraints, limited control and transparency in group interactions, confusion from unclear workflows, and inconsistencies across features. These insights directly informed the problem statement and guided the design direction.
Final Design
