despark
project overview
Web platform for user research that connects companies with target users, improving user experience by 20%.
year
2023
my role
ux ui designer
users
30,000
problem
lack of visibility and control disrupts group payments user research—via surveys and interviews—revealed several key pain points in the legacy app:
solution
competitive analysis
user research
frustration, time pressure, and limited control: key user pain points
To understand pain points in the legacy app, the research team surveyed 75 users and conducted 6 in-depth interviews. Recurring themes included: frustration with payments and receipts, time constraints, limited control and transparency in group interactions, confusion from unclear workflows, and inconsistencies across features. These insights directly informed the problem statement and guided the design direction.
Final Design
